Today’s business environment is more complex than ever, and businesses are facing unprecedented challenges. 

 

Brand loyalty has lost much of its power.  in most markets, consumers have tremendous freedom to choose among competing products, and user experience has become a big factor in purchase decisions. 

 

Time-to-market pressure is unrelenting. The cycle time for many products continues to shrink while product complexity and technical challenges just keep increasing.  

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In this environment, businesses must offer solutions that solve the right problem for the right consumer at the right time and price. Teams must ensure they balance business, usage, and technology in a way that creates sustainable competitive advantage.

 

Solutions Thinking offers a fresh look at how to go from an opportunity to a successful solution. Unlike methods that focus only on business models, empathy-based product development, or other single facets of the bigger problem, Solutions Thinking addresses the full spectrum of business, usage, and technology within solutions. The class contains a particular focus on working in a complex environment, and blends a unique collection of proven industry models into a coherent methodology for solution development.